MSME MARKETING STRATEGY IN THE COVID-19 PANDEMIC OUTBREAK (CASE STUDY IN ANDALAS STEAK BANDAR LAMPUNG)

Based on the results of observations, average MSME felt a decrease in turnover during Covid-19 pandemic. This happens because reduced activities carried out outside home, difficulties obtaining raw materials due to transportation constraints, and decline public confidence products that are home. Another finding based not all MSMEs have close their businesses, some still survive despite experiencing sales turnover. As well as making adjustments carrying several marketing strategies maintain business. research aims find what strategy is applied by Andalas Steak SMEs covid-19 pandemic, obstacles faced, solutions for Steak. descriptive with qualitative approach. The method was chosen related ongoing events current conditions. showed exerts 4P Marketing Mix which consists product strategy, price promotion place strategy. faced lot competition same menu people's purchasing power has decreased declining economy. To counter those hindrances, enforces healthy cash flow, maximizes social media, delivery services, improves quality innovation.